I subscribe to a number of magazines, and I've got to say that I get very annoyed by all those inserts that ask me to subscribe to a magazine that I'm already subscribing to.  Given today's sophisticated technology, can't the publishers just stick the inserts in the magazines that they sell in the stores?  As it is, besides the inserts, I get a half dozen reminders in the mail when my subscription is up for renewal – sometimes even after I've renewed it.  After I remove the inserts and the ads printed on cardstock or pasted in on heavy paper, I have almost as much recycling as I have magazine.

One idea I had was to collect all this material in a large box and mail it back to the magazine, with the suggestion that they convert it to toilet paper for the executive bathroom.  However, I've decided to return these postage-paid, return-address inserts one by one.  I'm going to fill them in with fictitious names (Chico Marx, Harpo Marx, and Groucho Marx come to mind) and real addresses (probably of stores, banks, and lawyers' offices) – and send them back to the magazine.  I'll check the "Bill me later" box.  Since they automate everything, they'll start sending out magazines to all these fictitious people and will be trying to bill stores, banks, and lawyers' offices for subscriptions they didn't order.  It will serve them right.  Feel free to swipe my idea.  Or send your extra inserts to Chico Marx, 1500 Market Street, South Tower, Philadelphia, PA 19102.  Don't forget to check "Bill me later."